HOLLY
BRAND STORY - VISUAL BRANDING - MESSAGING - BRAND VIDEO
AGENCY: Lovely Days x BRNDMKRS
PRODUCTION COMPANY: BRNDMKRS (Los Angeles)
ART DIRECTOR: Dallas Ford
DESIGNER: Tex Grubbs
WRITER/CREATIVE DIRECTOR: Drew Grossman
DIRECTOR: Christopher Louie
DP: Stacy Toyama
SELF: Mira Howard
SELF: Terrence Howard
MODEL: Raquel Pomplun
DESIGN DIRECTOR: Dessarae Louie
PRODUCER: Matthew Forrest
In 2022 Holly launched to create a more equitable entertainment system in Hollywood. After navigating the system himself, Terrance Howard wanted to extend a ladder to up-and-coming creatives looking to make a name in the entertainment business. Holly is a digital platform that allows artist to network, audition, and seek funding for projects. I was brought in to build a creative team and creative direct them to establish a brand, both visuals and messaging, for the company ahead of its equity raise in the fall of 2023.
BRAND VIDEO & NARRATIVE
The primary use case for the brand was to create a brand launch video to kick off the crowdfund. Many of the themes we explored in positioning and messaging are best articulated in the piece below. It’s pretty well-acted too. The script was written and creative-directed by me. It was produced and directed by BRNDMKRS.
BRAND GUIDELINES
Our raise-stage brand guidelines included messaging guidelines, color palette, patterns, typography, photography style, and brand extensions. The Holly development team used this to create the Holly website and app.
