Mamas don’t let your babies grow up to be ad men.

We’ll take a journey up the copywriter career path to try to establish some commonalities and expectations at each stop long the way.

There are more than 14,000 ad agencies in the U.S. and with that there are likely 14,000 variations of agency structure. Every shop assumes their ways of working are universal. While there may not be a universal model, there are some commonalities across the industry. The reporting chart below is a simplified version of how most agencies operate.

Ad folks are notorious portfolio pushers. Any excuse to mention any accomplishment — we’ll take it. But there are nuances to name dropping. Alas, Lovely Days gives you five topical templates to make every conversation all about you.

Short fiction. Published 2019.

Short fiction. Published 2018.