In 2021 I was brought in to help translate Caesars Sportsbook’s new campaign for social and digital applications. The campaign features heavy TV with JB Smoove playing Caesar and bestowing sports betting tools, promos, and giveaways on his legions of hungry fans. The challenge here was taking :30 and :60 narratives and distilling them down to bite size executions that not only reinforced the campaign but also announced that Caesars Sportsbook now has an app.