I started Lovely Days Creative in summer 2019. I was working as an Associate Creative Director at a financial services agency in Atlanta called Mabus, when a former client reached out and pitched me on a project. I went for it. Not 48 hours after my last day at Mabus I was on a plane to Los Angeles to shoot a piece of branded content for UNIFY Financial Credit Union with future Super Bowl MVP Cooper Kupp of the LA Rams. That project won a Gold Telly Award for Sports Content and Lovely Days Creative was born.

Over the next five years I began functioning as an advertising and branding agency for nearly a dozen clients. I’d work with brand managers and marketing departments to draft a creative brief and scope of work, then hire a team of trusted contractors to deliver the project. I creative directed the projects and helped turn ideas into real-world executions. In addition to working directly with clients, Lovely Days also functioned within other advertising agencies, as an agency inside an agency. We worked with big clients like Caesars Sports Book and the NCAA, with robotics startups, food tech companies, and my old reliable UNIFY Financial Credit Union, who I’ve worked with going on eight years now.

This has been an incredibly fulfilling experience. I’ve been exposed to nearly every part of the business and learned how to apply my creative background to account-side functions such as creating scopes of work, budgets, timelines, and contracting teams.

So, why stop? Lovely Days has had a great run. Longer than I expected actually. But I’m ready to be in an office again. I want to work within a larger structure with a consistent team. Maybe corporate, maybe brand side, maybe an internal agency, maybe — similar to starting Lovely Days — it’ll be some cool, interesting thing I’d never considered before I start doing it.

You can see more of the work we did at Lovelydayscreative.com.